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A complete, well-written listing performs dramatically better than a bare minimum one. Here is what to focus on. Use a square logo at 512x512px. Avoid text-heavy logos since the icon needs to be recognizable at 50x50px on a tool card.

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Tagline

Your tagline is the one line users read before deciding whether to click. It should explain what your tool does, not how it feels. Bad: “The future of work is here.” Good: “Transcribe, summarize, and search any meeting in seconds.” Keep it under 150 characters and be specific.

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Description

Write your description for a skeptical user who has never heard of your tool. Cover:
  • What the tool does in plain language
  • Who it is for
  • What makes it different from alternatives
  • What the main use cases are
Do not copy from your own website. FutureStack checks for this and it is a common rejection reason.

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Killer feature

Pick the single most compelling thing about your tool. Examples that work well:
  • “No signup required”
  • “Works in your browser, no install needed”
  • “Free forever, no credit card”
  • “Processes 100-page PDFs in under 10 seconds”

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Category and role tags

Choose the most accurate category and all relevant role tags. Role tags determine which users see your tool when they filter by profession. Getting these right is how you reach your actual target user.

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Pricing badge

Be accurate. If you have a free tier, use Freemium. If it requires payment from day one, use Paid. Misleading pricing badges hurt your reviews.
After making updates, share your listing link again. Users who passed on it the first time often convert after the listing is stronger.
Last modified on May 29, 2026